The Bon March

The Bon March
Author : Michael B. Miller
Publisher : Princeton University Press
Total Pages : 304
Release : 2020-10-06
ISBN 10 : 9781400844043
ISBN 13 : 1400844045
Language : EN, FR, DE, ES & NL

In this comprehensive social history of the Bon Marché, the Parisian department store that was the largest in the world before 1914, Michael Miller explores the bourgeois identities, ambitions, and anxieties that the new emporia so vividly dramatized. Through an original interpretation of paternalism, public images, and family-firm relationships, he shows how this new business enterprise succeeded in reconciling traditional values with the coming of an age of mass consumption and bureaucracy.


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