Event Stakeholders

Event Stakeholders
Author : Donald Getz
Publisher : Goodfellow Publishers Ltd
Total Pages : 198
Release : 2019-02-11
ISBN 10 : 9781911396642
ISBN 13 : 1911396641
Language : EN, FR, DE, ES & NL

Focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. It looks at issues such as stakeholder relationships and the management functions of planning, organizing, staffing, directing and controlling in the events sector.


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