Beyond Powerful Radio

Beyond Powerful Radio
Author : Valerie Geller
Publisher : Taylor & Francis
Total Pages : 536
Release : 2012-07-26
ISBN 10 : 9781136023934
ISBN 13 : 1136023933
Language : EN, FR, DE, ES & NL

Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/


RELATED BOOKS:
Beyond Powerful Radio
Language: en
Pages: 536
Authors: Valerie Geller
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2012-07-26 - Publisher: Taylor & Francis

Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and
Beyond Powerful Radio
Language: en
Pages: 536
Authors: Valerie Geller
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2015-09-03 - Publisher: Focal Press

Beyond Powerful Radiois a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host
Creating Powerful Radio
Language: en
Pages: 368
Authors: Valerie Geller
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2009-10-15 - Publisher: Taylor & Francis

First Published in 2007. Routledge is an imprint of Taylor & Francis, an informa company.
Instructor's Manual for Creating Powerful Radio
Language: en
Pages: 125
Authors: Valerie Geller, Melissa McConnell Wilson
Categories: Broadcast journalism
Type: BOOK - Published: 2007 - Publisher:

Books about Instructor's Manual for Creating Powerful Radio
Creating Powerful Radio
Language: en
Pages: 230
Authors: Valerie Geller
Categories: Radio broadcasting
Type: BOOK - Published: 1996 - Publisher:

A handbook of sound byte advice on making talk radio a success written by Rush Limbaugh's consultant--a dubious distinction depending on one's point of view. As Geller points out in her preface, this is her "STUFF," and she regales the reader with often repetitive and unoriginal advice on "how to